The Great Lakes
over 4,500 miles
Doubling the amount of Atlantic Coastline and more than the Atlantic and Gulf of Mexico coastline combined
LEAVING YOU NEVER MORE THAN 6 MILES FROM A BODY OF WATER AND 85 MILES FROM A GREAT LAKE.
Michigan has more than 80 public harbors — no more than 15 miles apart according to Michigan Boating Industries Association — and more than 400 private marinas.
Michigan's Outdoor Recreation Industry
BILLION IN CONSUMER SPENDING
DIRECT MICHIGAN JOBS
BILLION IN WAGES AND SALARIES
BILLION IN STATE AND LOCAL TAX REVENUE
When it comes to money, 'experiences' trump 'things.' Americans are dedicating more income to experiences across the generational spectrum.
FOMO (Fear of missing out) drives millennials’ experiential appetite, and they crave more experiences. (1.3 trillion in annual consumer spending)
Experiences help shape identity & create lifelong memories. "We help the earth, but DON'T call us an environmentalists."